Art Direction – Design – Illustration

As part of a long-term collaboration with fashion designer Ashley Marc Hovelle, I created hand-drawn illustrations and design assets for the season’s products, such as all-over repeat patterns, screen-printed and embroidered elements. Urban flowers such as the dandelion are the main focus of the collection, used as a symbol of resilience and strength against the odds. The signature embroidery this season – that I created – is the yogi repeat. Digitally enhanced photos of flowers growing in the beautiful Clissold Park, in Hackney, are used as a base to create bold and bright patterns digitally printed onto organic and sustainable cotton. This season’s special application includes a special gel-based print onto faux leather.