Art Direction – Design – Illustration

In 2013 I was approached by fashion designer Ashley Marc Hovelle to illustrate some embroidered badges to be applied to some clothes for his AW13 collection.

This was the beginning of a long-term collaboration. I created all the illustrative and design assets for his products, such as all-over repeat patterns, screen-printed and embroidered elements. I also art directed and designed the lookbooks for the seasonal collections.