TCO London was commissioned by WETRANSFER to create The Ideas Report, an annual, far-reaching, international survey into creativity, undertaken using the Wetransfer’s platform. The survey was based on responses from over 10,000 creatives in 143 countries.
To present the findings in an entirely original way, we decided to bring out the connection between data and creatives’ lives. I art-directed a set of ambitious all-human infographics – using hair, tattoos, tan lines, make-up and yoga poses without any digital effects. The project was developed with the help of photographer Rosie Harriet Ellis and the brilliant TCO production and editorial team.